O’Neil had the unique opportunity to partner on the creation of Simply Bourbon: America’s Most Beloved Spirit, a visually stunning coffee table book that celebrates Kentucky bourbon. The project was a true celebration of each collaborator’s skills and culminated in a final product that not only told the story of bourbon but also became a national industry standard, winning numerous awards and serving as a powerful marketing tool for all involved.

Hot Doogy, a Brazilian hot dog restaurant in Natick, MA, teamed up with Shawmut Communications Group to design custom packaging for their unique hot dogs. The result was a modern, food-safe sleeve tray box that accommodates 20 different orders, adding a "wow factor" that reflects the restaurant’s one-of-a-kind offerings.