Navigating Cross-Border Printing and Distribution: A Success Story for Wix Filters and NAPA Auto Parts
Affinia/Mann + Hummel manages major automotive brands like Wix Filters and NAPA, and their marketing team was spending too much time and money shipping print materials into Canada. With long customs delays and high international shipping costs, the system was inefficient and unsustainable.
Challenge
Getting marketing materials across the border was expensive, time-consuming, and filled with customs red tape. Canadian dealers were left waiting, and internal teams were tied up managing the logistics.
Solution
Willow Printing Group stepped in with a smarter approach: print and fulfill everything directly from Canada. By localizing production, warehousing materials, and offering on-demand ordering, Willow streamlined the entire process, without compromising brand standards.
Result
Delivery times improved by up to 5 days, costs dropped by 20–25%, and the marketing team gained back time and control. Dealers got what they needed faster, and Affinia/Mann + Hummel built a more agile, scalable model for the Canadian market.
Conclusion
Now, what used to be a complex cross-border challenge is a smooth, efficient system, freeing up time and budget for bigger-picture thinking.