The new year is in full swing, and the experts have made their predictions for the next big trends in marketing. Artificial intelligence, voice search, and augmented reality share many of the top spots. While many marketers are chasing after the latest and greatest technologies, one of the most effective marketing channels remains print marketing. It might not be as flashy as artificial intelligence, but it does have a strong track record of delivering positive returns on investment.

Environmentally sustainable packaging is no longer reserved for niche brands, it’s gone mainstream. With mounting concern for the environment, more companies are changing their packaging to smarter, more eco-friendly versions—and customers are responding.

Packaging can be more complicated than a conventional print project. In one sense they are the same (putting ink to paper), but there are far more steps included in the process than, say, printing a trifold brochure. The team at Shawmut shares a list of ten questions you should ask yourself to aid the printing process.