Before launching a direct mail campaign, start with a clear goal. Are you generating leads, increasing sales, or building brand awareness? Defining your objective will shape your creative approach, offer, and mailing strategy. For example, you might aim to drive 50 inbound calls, generate 75 sales leads, or boost website traffic by 50%. A well-defined goal helps measure success and optimize future efforts. Need inspiration? Here are a few strong direct mail campaign goals to consider.

The tools of the trade may change or multiply, but the essence of marketing remains the same. Some tools may go in and out of style based on market dynamics, but the core purpose of marketing never changes.

Avoid common printing issues by saving your files as a PDF! Non-Adobe programs like Microsoft Word don’t embed fonts or images properly, which can cause unexpected changes when printed. Converting to PDF ensures your design looks exactly as intended. Need help? We’re happy to walk you through the process!