Virtual Shift: How Redstone & Willow Transformed Events
When the world shut down in 2020, Redstone Agency had to pivot fast. Known for producing high-energy live events, they needed a way to keep audiences engaged and sponsors visible, even with everyone stuck at home.
Challenge
With in-person events off the table, Redstone’s clients needed virtual experiences that didn’t feel flat or forgettable. Engagement was at risk, and so were relationships.
Solution
Redstone partnered with Willow Printing Group to build out hybrid solutions, starting with beautifully branded “event-in-a-box” kits that brought the live event feel into attendees’ homes. As in-person events returned, they scaled up with signage, interactive print elements, and hybrid engagement tools.
Throughout the partnership, Willow brought a blend of production agility, creative strategy, and trusted execution to the table:
Crucial Adaptability: Willow and Redstone had to be agile and willing to pivot their models in response to unexpected challenges.
Collaboration That Drove Innovation: Partnering with a complementary business unlocked new opportunities and creative solutions for both Redstone and Willow.
Tangible Experiences That Enhanced Engagement: Physical elements such as high-quality printed materials remain valuable in a digital world. They turn digital events into immersive, multi-sensory experiences that create lasting impressions.
Key Communication and Trust: Strong, transparent communication fosters successful partnerships, especially in times of crisis.
Embracing of Hybrid Models: Willow’s experience with both digital and in-person collateral ensured a seamless blend of the two. The future of events will likely be a combination of in-person and virtual elements, requiring event professionals to be proficient in both.
Result
Redstone kept their clients active and excited through the disruption and even grew their base. With Willow’s support, they added new revenue streams, enhanced sponsorship opportunities, and evolved their model into something stronger than before.
Conclusion
Together, Redstone and Willow turned an industry shake-up into a new way forward. What began as a workaround became a competitive edge and proof that adaptability, done right, sticks.