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Personalized Direct Mail Helps West Point Raise $2.5M During Fundraiser
Shawmut Communications Group supported the West Point Association of Graduates in the All Academy Challenge, a five-day fundraising competition among U.S. service academies. Their direct mail campaign, featuring personalized reply cards, helped drive 806 gifts and contributed to West Point raising $2.57 million from 11,575 graduates, securing second place.
Accelerating Change: Donor Network of Arizona’s Direct Mail Transformation
Donor Network of Arizona (DNA), the state’s federally designated organ procurement organization, faced challenges with the efficiency of their direct mail confirmation letter campaign. collaboration, O’Neil reduced the production timeline by several days, delivering a faster, more efficient solution that enhanced DNA’s operations.