National Coffee Chain: Precision Campaign Management & Print Fulfillment

A national coffee chain with 1,000 locations needed a streamlined ordering system and customized campaign management for their marketing materials, retail signage, and branded merchandise. Since 2020, Premier has been their trusted partner, delivering highly accurate, large-scale print fulfillment and campaign execution.

Custom Online Ordering Solution

Premier developed a dedicated ordering website integrated with the client’s HR system via SSO authentication. This platform allowed store locations to seamlessly order marketing materials, apparel, replacement graphics, and customizable pieces, ensuring access control based on user roles.

Advanced Campaign Management

Managing window signage across 1,000 locations presented a unique challenge—each store had different numbers and sizes of windows. Premier:

• Conducted store surveys to compile an accurate database of store profiles

• Developed a campaign management system that transformed base creative into location-specific designs

• Generated 5,000 unique graphics per campaign, printing and distributing 15,250 pieces bi-monthly

• Achieved an exceptional 99.894% pick accuracy, with only 4 signage pieces requiring rework out of 119,115 printed

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Results & Impact

• 810,558 pieces shipped with near-perfect accuracy

• 54,000 unique graphics created annually, ensuring brand consistency across all locations

• 120,000 printed graphics distributed, tailored to individual store needs

• Seamless online ordering and fulfillment, eliminating inefficiencies in marketing execution

By integrating technology-driven ordering and fulfillment with highly customized campaign execution, Premier enables this national coffee chain to efficiently manage marketing rollouts while maintaining brand consistency and cost efficiency across all locations.